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The clothes we wear tell a story. What story do you want your clothing to tell?
From the farm to the factory to our closets, we all have an opportunity to create positive change through clothing. Start asking questions about your clothes in the same way you ask about the food you eat, and you can help fundamentally change the way clothing is made.
The most important question to ask: What am I wearing?
But that’s a big question that requires some homework. Wondering how to get started? Before you buy, ask these questions:
What materials were used to make this piece of clothing? Where do those materials come from? Who made this piece of clothing? How long will it last? What happens to it when I’m done with it? What is the real cost of this piece of clothing?
What does positive change mean to prAna?
At prAna, here’s how we categorize our efforts to create positive change:
ADVENTURE FOR ALL
Create a safe space where everyone can thrive in their own way.
RESPECT & RESPONSIBILITY
Outfit adventures with respect for the planet and its people.
PROGRESS NOT PERFECTION
Better inspire, educate, and outfit our audience every season.
But it’s so much more than that.
Each and every one of you has your own idea of what positive change means and how prAna as a brand can and should support that change. I’m still learning, and the definition of positive change changes daily, which is why I’m calling on all of you: Help me define what Positive Change truly means.
Earth Day is Every Day Here.
On Earth Day, how will you create positive change that can last all year? Here's what our team is doing and dreaming about doing right now.
What does positive change mean to you?
Visit our social channels and send me a message, tell me what positive change means to you.
I’ll make sure your vision for change is present and that there is always a place for you at prAna.
I believe you are here, right now, reading this, for a reason. I believe we are united in this movement toward positive change because we understand the only way we create real tangible change is together. I also believe you are here because you have a very personal, very specific desire for positive energy in your life. I want you to know that you’re not alone, we at prAna want to help create that change with you.
Did you know the word prana is defined as the universal energy and life-giving force that flows in and around all of us? If we can nurture this idea of positive change within each of our hearts, we can energize this movement and create some very real, very impactful change.
I need your help...
As president of prAna, my goal is to create Clothing for Positive Change, and I need your help.
Check out some of the messages we’ve already received below, then send me yours, and check back often to watch this movement continue to grow.
Thank you for taking the time to learn a bit about our commitment to positive change. I truly appreciate your curiosity and drive to change the world for the better. Please send us your letters so everyone at prAna can help make this movement a reality.
Fill in the Blank. Grow the Movement.
What matters most to you? What do you need each day to feel the prAna, the universal energy, the positive change in this world? Above all else, we want you to know that we see you, you matter, and you belong here.
Fill in the blank below and post to your favorite social channel. Tag @prana and #C4PC. We'll continue to pull these images and what positive change means to you into this page. Share with friends and family to spread positive change and help us grow this movement.